On a recent Sunday at Toby’s Homemade Ice Cream in Arlington, Virginia, Toby Bantug and his staff were stretched thin. After sharing a Facebook photo debuting the shop’s cicada sundae, two customers wanted to try it. The next two in line ordered the same. The demand didn’t stop for four hours, said Bantug, who calls himself “chief everything officer” since his duties range from serving customers to mopping the floors.
According to wtop.com,
"The shop sold 76 cicada sundaes, which appear like the Brood X creatures but don’t contain them, that Sunday. Bantug had to make more waffle cones on the fly. He frantically dug through a bag of M&M’s, seeking the red chocolates that he deemed the key to match the bug’s eyes. The creative dessert has turned the D.C.-area shop into a viral sensation, with a recent Facebook post highlighting the sundae securing more than 6,800 shares. It has also helped the shop nearly double its sales, forcing it to close early because it’s out of the most popular flavors."
As per wtop.com, "During the first weekend, the shop sold 30 sundaes, notably higher than the five sundaes Bantug would have been satisfied with. But a spike in sales has continued, with Toby’s averaging 100 cicada sundaes a day since last week. Some kids and families have started arriving at 10 a.m. to order them. “I was like, ‘What is happening?’” Bantug said. “Saturday and Sunday were just off the charts. We were doing like 160, 170, and then we ran out of ice cream.” Bantug credits his staff for its ability to keep up with the demand, but he doesn’t anticipate the sundae will be on the menu much longer."
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